Search Engine Optimization, also known as SEO, is essentially the science of improvements that can be made on a website in order to increase the overall search engine position and ranking of the site. As you may be starting to realize you are in the right place; however, it is not actually that simple. The bottom line is that SEO is not a process, but rather a skill that a good SEO professional must master in order to be successful. It is a fairly new and ever changing aspect of the internet that businesses must find a way to master in a way that allows them to not only be more visible in the natural search engine results, but that will allow them to be more relevant to their market. The purpose of this is to get traffic to the site from the search engines, while using and adding items that will help them get ranked higher still. While there are many actions that can be taken to improve a site's ranking, one of the major aspects is the back end. The back end is basically the var...